How to Rank Higher on AirBnB
Updated
Alongside your Webready account, AirBnB can be a powerful tool in marketing your vacation rental and getting more bookings and attention. But ranking highly enough in AirBnB’s search engine to get noticed by potential guests can sometimes be difficult.
Here are some tips for raising your visibility and getting more bookings with AirBnB.
Make Your Listing Shine
They say a picture says a thousand words, and nowhere is this truer than your AirBnB listing. High-quality, effective and high-res photos are one of the most powerfully effective way to get people to click on your listing. These click-throughs lead to higher rankings on AirBnB, even when they don’t directly lead to bookings.
You can also increase your chances by using a descriptive title, accurate information about the rental and an up-to-date calendar. The more appealing your listing appears, the higher you’ll climb in the list—and the more bookings you’ll receive.
Stay Active
AirBnB listings reward those who regularly log into their AirBnB account, at least once a week. Stay active on your account to increase your ranking and chances of receiving bookings.
Make Booking Easy
One of the best ways to increase your ranking is to land guest bookings, and one of the best ways to do this is by making your booking process streamlined, straightforward and easy. Have clearly defined availability, easy to understand rates and a quick, simple booking process for your guests.
Get Great Reviews
The power of the review has never been greater in the world of rental vacation properties. The best way to get more attention and bookings for your rental is by ensuring that each and every one of your guests has a flawless experience whenever they stay at your property. Flawless guest service from booking to check-out is critical in landing a great review. And don’t forget, there’s nothing wrong with reaching out to your guest after their stay and politely requesting a review of their visit. Many will be happy to oblige if they had a wonderful time.
Competitive Rates
Bookings lead to higher AirBnB rankings, and smart & competitive rates lead to more bookings. Stay competitive with your rates to receive more bookings and rise up the ranks.